Cricket Australia has announced a new Men's Test naming rights partner for the next four seasons.
NRMA Insurance will be the new naming rights partner for the above, as well as the Official Insurance Partner of both the Men's and Women's International Cricket teams.
The partnership begins with the upcoming Test Series against the West Indies and South Africa.
This is the first time NRMA has taken on a sponsorship role with a National sporting team, however they have previously sponsored A-Leagues club Western Sydney Wanderers.
Throughout this partnership, NRMA will also be helping out the local cricket community, targeting the continual growth of Cricket in Australia as well as keeping together a wide collection of volunteers.
Cricket Australia CEO Nick Hockley stated:
“We are extremely proud to partner with NRMA Insurance and are delighted that cricket has been chosen as the sport to promote its iconic Australian brand.
“This partnership further emphasises the enduring popularity of Test cricket with the Australian public.
“We are particularly excited that NRMA Insurance shares cricket's passion for helping local communities, meaning that benefits for clubs and volunteers will be significant.
“This is a great way to start a momentous summer of cricket and we look forward to NRMA Insurance becoming a prominent part of the cricket family going forward.”
NRMA executive Julie Batch expressed her delight in forming the partnership.
“This is a significant and purpose-led partnership for NRMA Insurance. Cricket is considered Australia's national sport, and one that is built on community connection, so it was the ideal partnership to support the continued growth of NRMA Insurance across the country as we deliver on our brand promise of Help," she said.
“NRMA Insurance has been helping Australians for nearly 100 years and we believe in the power of help in building resilient communities.
“Without the helpers behind our national teams, the families that support and encourage the stars of today and tomorrow, and the 220,000 volunteers across community club cricket nationwide, Australian cricket simply wouldn't exist.
“In partnership with Cricket Australia, we look forward to celebrating the local communities and volunteers that make this great game possible and hopefully inspire others to help too.”
