Cricket Australia have outlined a new five-year strategic plan that they hope will propel the sport into the future.
The plan encompasses every level of the game, from grassroots through to the top levels of the sport, with the ultimate goal over the next five years to win a minimum of three tournaments for both the men's and women's teams.
Cricket at the 2032 Brisbane Olympic Games is also a primary aim of Cricket Australia as part of the plan to grow the sport over the next five years.
Australia recently won gold at the Commonwealth Games in the women's only tournament, and the sport is likely to be included again on the programme for the 2026 version in Melbourne.
The ICC are also pushing to have cricket included at the Olympics from as early as 2028 when the world's biggest sporting event is held in Los Angeles.
The other parts of Cricket Australia's plans mainly are around the BBL and WBBL, targeting an increased attendance of up to 2.4 million fans through the gate across the two competitions throughout the summer.
That is a dramatic increase from the current attendance patterns, with Cricket Australia looking to revitalise the competitions.
They have earmarked that this will be done through the further development of the sport at grassroots level and success of the national team to "wow" fans.
Cricket Australia strategic propositions 2022-2027
1. Develop outstanding digital and live experiences that wow our customers.
2. Grow the BBL and WBBL as the summer family sports and entertainment proposition.
3. Attract kids (ages 5-12) and families from all backgrounds to inspire a lifelong love of cricket.
4. Accelerate momentum to be the leading sport for women and girls.
5. Enhance our leading international and domestic competitions, systems and programs that develop great players, coaches and match officials.
6. Strengthen connection with cricket’s past and present role models whose performances and stories inspire our nation.
7. Embed a business model that is sustainable, cost efficient, diversified and always innovative in its thinking.
8. Drive investment in venues and facilities that enhance experiences and enrich communities.
9. Champion inclusion, positive social impact and sustainability.
10. Support growth of cricket globally, and inclusion at Brisbane 2032.